Kenyan model Malaika Firth is breaking grounds as she becomes the first black model to be cast by Prada since 1994.
Firth is one of the fresh faces in a new print ad campaign by the fashion giant which aims to break racial boundaries.
The UK-based model is the label’s first black model since Naomi Campbell. And the milestone has been the talk of the town for many weeks now.
Malaika, 19, is one of seven in the new ad campaign, starring alongside heavyweight Christy Turlington and Chinese model Fei Fei Sun. She’s been a model since early 2011, having been signed up by Premier Model Management in the UK at the request of her mother Jecinta.
Anthony Gordon, Premier’s Scouting Director is quoted on the website as saying: "When Malaika first came into the agency, I was struck by her sweet, but exotic looks and delicate bone structure. After working with her in the studio for 20 mins, I was even more confident about her potential as her personality is fantastic..."
The 5’9 model cited Halle Berry as her style icon and mentioned Kenya as the most special place in the whole world for her.