A car is often called "she," perhaps that's why in a new ad Fiat put painted naked women in the the shape of a Fiat 500 Abarth Cabrio.
Fiat posted behind-the-scenes video on YouTube that answers the big question: Just how did a dozen female contortionists and acrobats do it? The segment has collected hundreds of thousands of hits since it was posted July 8. (Apparently, women and cars tend to draw a crowd.)
AdWeek points out that other advertisers have taken a similar approach. The trade publication added that implying that a cool auto will net the buyer beautiful naked women isn't new either.
"At least they did it with far more style and art than slapping a woman on there like a hood ornament," AdWeek wrote.