As more Nigerian entertainers embrace Twitter as a public relations tool with a view to boosting their career and image, Ayo Balogun popularly known as Wizkid leads the pack.
A check on the social network shows that Wizkid, who tweets via @wizkidayo, has 658,683 Twitter users subscribing to his tweets. On the social network, the hundreds of thousands of his followers are being kept abreast of release of his music singles and albums as well as his itinerary, which include his foreign trips or local travels to perform in one show or the other.
For instance, on Thursday, he intimated his followers of his trip to the United Kingdom as he left a message on his handle, saying, “Off to London with the crew! Turn up!’’
Following Wizkid closely from behind is famous Afro hip hop singer and songwriter, D’Banj, whose real name is Dapo Adebanjo. D’Banj, who tweets via @iamdbanj, has 572,630 followers on the micro-blogging service. After the successful showing of his “D’Kings Men Live in Concert” in Lagos, he took to social network appreciating those who graced the event.
“I wanna say a big thanks to all of you that supported the DKM Concert! My fans and friends, God bless you all,’’ he had stated. Apart from projecting his career to the outside world via the social service, the platform is fast turning to an avenue he uses to gauge public opinion about his shows and events.
Sitting comfortably on the third spot on the Nigerian Twitter sphere is award-winning record producer and singer, Don Jazzy. Don Jazzy, who is the Chief Executive Officer and founder of Mavin Records, a label he floated after splitting with D’ Banj, is notorious for creating a buzz on Twitter with the manner he literally shares money on the social service.
Last month, he gave out N100,000 to one of his followers who retweeted one of his tweets containing a single dot(.) and no other message, a move many users on the social service view as a public relations stunt. The music producer tweets via @DONJAZZY and now has a following of 503, 000.
Nigerian R and B artist, Olubankole Wellington, known under the stage name Banky W, also pulls a strong following on Twitter. He boasts a following of 457,809, making him occupy the fourth spot among his peers on the social service.
Afro hip hop singer, 2 Face Idibia is also a prolific Twitter user and occupies the fifth spot in the comity of entertainers who use the social service. While appreciating the power of social media in giving adequate publicity to various phenomenon, 2Face is using his Twitter handle to promote the recently released of Rainbow remix single, which featured American rapper, T-Pain, as he used the picture of the single as his avatar on the network.
Other Nigerian entertainers who make use of the social service for self-branding include Nollywood actress turned singer, Tonto Dikeh, @ TONTOLET; Comedian, Basket Mouth, @basket_mouth; actress Uche Jombo, @uchejombo among others.