She's come under fire for trussing her growing bump in designer dresses, wearing ridiculous heels until long after it was sensible and clocking up a Yeti sized carbon footprint.
And you've got to feel for Kim Kardashian because on Wednesday when she stepped out in a perfectly sensible maternity gown, she was scuppered by the weather.
The 32-year-old mother-to-be, who was accused of using Botox in a magazine report the same day, had to grab onto her striped dress as it flew up over her waist.
Gone with the Wind! Poor Kim Kardashian wore an appropriate maternity dress on Wednesday but the breeze made it totally in appropriate
Hold on to your garment: Kim was forced to hold on to her skirt as she walked across the road Kimmy seemed to see the funny side of her Marilyn moment, however, as she chuckled with mirth when the gust played havoc with her cute frock
The reality star did a fantastic job of preserving her modesty as she walked across the road and knowing - as she does - that camera lens are always trailed on her, she ensured that there wasn't anything private for the photographers to see.
Luckily, Kanye West's girlfriend was wearing a really pretty pair of sensible sandals so had a lower centre of gravity than she's used to, and it made the save all that more easy to make.
Keeping herself under wraps: Kim grabbed for her bump as the wind struck
No sympathy: Kim's trouser wearing friend seemed unconcerned by her friend's plight
Kardashian definitively shot down the shocking report that claimed she is still getting Botox injections during her pregnancy
A spokesperson for the star said: 'It's absurd and NOT true!' Kim, who is expecting her first child in July, has come under fire throughout her pregnancy for her choice of clothes, footwear and even diet.
Flying high: The cheeky incident has produced the biggest smile from Kim in months
"She’s become more neurotic than ever about her looks," a family insider told the magazine. "She’ll do anything to be beautiful."
She's so clucky: Kim couldn't contain her excitement when she ran into a friend with a baby at La Scala in Beverly Hills
Getting the lowdown: Kim chatted about the little one in the sunshine