A flawed and possible distorted believe suggests that light-skinned women are perceived as more beautiful. According to World Health Organisation (WHO) an estimated 77 percent of women in Nigeria are dedicated subscribers of skin lightening creams and products.
This trend of lightening pigment is not limited to women alone, men have joined in this "beauty" seeking bandwagon. Most skin lightening products are not effectively regulated and this opens door for cheap, black market alternatives and are likely dangerous and capable of harming the health of its users.
There's no saying when this addiction will be curbed or stopped as many with their hard earned and meager resources chase after products they believe will enhance their flawed idea of beauty. In the end, we understand the primary need of every human is to be loved and desired, so any way to achieve this burning "need" can be tied to to their innate survival instinct.
Check out the before and after bleaching of women and men in Nigeria
1. Coke and fanta association
2. Whitenicious lepa of Africa
3. Dudu transformation
4. Sisi pupa rebirth
5. Man must be fine
6. Naomi Campbell vs Kate Moss
7. Sister rose and the transformation